| 000 | 01170nam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | 000452669 | ||
| 003 | Q Series | ||
| 005 | 20170506191239.0 | ||
| 008 | 050805s2003 maua 001 0 eng d | ||
| 020 | _a0072466707 (alk. paper) | ||
| 020 | _a0072466715 (CD) | ||
| 040 |
_aDLC _cAUA _dAUA |
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| 245 | 0 | 0 |
_aMarketing strategy : _ba decision-focused approach / _cby Orville C. Walker Jr. ... [et al.]. |
| 250 | _a4th ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill/Irwin, _c2003. |
||
| 300 |
_axviii, 365 p. : _bill. (some col.) ; _c26 cm. + _e1 computer optical laser disk. |
||
| 500 | _aRev. ed. of: Marketing strategy / by Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larreche. 3rd ed. c1999. | ||
| 500 | _aIncludes 1 CD-ROM to accompany "Marketing strategy : a decision-focused approach / by Orville C. Walker Jr. ... [et al.]". | ||
| 504 | _aIncludes bibliographical references and indexes | ||
| 505 | 2 | _aOpportunity analysis--Formulating marketing strategies--Implementation and control. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aWalker, Orville C. | |
| 700 | 1 |
_aWalker, Orville C. _iMarketing strategy. |
|
| 856 | 4 | 2 | _uhttp://www.mhhe.com |
| 999 |
_c386927 _d386927 |
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