000			01163nam a2200229ua 4500
001			000452665
003			Q Series
005			20221213202454.0
008			050805s1989 mau 001 0 eng d
020			_a0395502209 (pbk.)
041	0		_aeng
100	1		_aLevinson, Jay Conrad
245	1	0	_aGuerrilla marketing attack : _bnew strategies, tactics, and weapons for winning big profits for your small business / _cby Jay Conrad Levinson.
260			_aBoston, Mass. : _bHoughton Mifflin, _c1989.
300			_aviii, 194 p. ; _c23 cm.
504			_aIncludes bibliographical references : (p. [183]-187 and index.
505	0		_aOne hundred weapons for the attack--The personality of the successful guerrilla--The seven-word winning credo--From an art to a science--Why launch an attack?--Basic training for guerrillas--A dozen tactics to consider--Gaining effective media support--Direct marketing, guerrilla style--The most important person--Thirty-three marketing myths--Maintaining the attack--and the profits information arsenal for guerrillas.
650	1	4	_aMarketing.
650	1	4	_aSmall business _xManagement.
650	1	4	_aAdvertising.
942			_cBK
999			_c386923 _d386923