000			01080nam a2200253 a 4500
001			8945389
003			Q Series
005			20170506191236.0
008			050729s2003 mau 000 0 eng d
020			_a0072467282(alk. paper)
040			_aDLC _cAUA _dAUA
100	1		_aPerreault, William D.
245	1	0	_aLearning aid for use with Essentials of marketing : _ba global-managerial approach / _cby William D. Perreault, Jr., E. Jerome McCarthy.
246	3	0	_aEssentials of marketing : _ba global-managerial approach.
250			_a9th ed.
260			_aBoston, Mass. : _bMcGraw-Hill, _c2003.
300			_avarious pagination ; _c28 cm. + _eTextbook.
440		0	_aMcGraw-Hill/Irwin Series in Marketing.
500			_aIncludes textbook "Essentials of marketing : global-managerial approach / by William D. Perreault, Jr., E. Jerome McCarthy." (AUA-PL-0018484).
505	2		_aMarketing's role in the global economy--Marketing's role within the firm or nonprofit organization.
650		0	_aMarketing.
700	1		_aMcCarthy, Edmund Jerome.
856	4	2	_uhttp://www.mhhe.com
999			_c386875 _d386875