000			00868nam a2200241 a 4500
001			8943753
003			dti
005			20170506191236.0
008			050728s1992 ilu 000 0 eng d
020			_a0072557982
040			_aDLC _cAUA _dAUA
100	1		_aPerreault, William D.
245	1	0	_aApplications in basic marketing : _bclippings from the popular business press / _cby William D. Perreault, E. Jerome McCarthy.
250			_a2002-2003 ed.
260			_aHomewood, Ill. : _bIrwin, _c1992.
300			_aviii, 232 p. : _bill. ; _c26 cm.
505	2		_aMarketing's role in the global economy and in the firm--Finding target market opportunities--Evaluating opportunities in the changing marketing environment.
650		0	_aBusiness.
650		0	_aPress clippings.
650		0	_aMarketing.
700	1		_aMcCarthy, E. Jerome.
856	4	2	_uhttp://www.mhhe.com
999			_c386866 _d386866