000 | 00675nam a2200217 a 4500 | ||
---|---|---|---|
001 | 3243062 | ||
003 | dti | ||
005 | 20170506185622.0 | ||
008 | 020703s1998 001 0 eng | ||
020 | _a0256226334 | ||
040 |
_aDLC _cAUA _a |
||
100 | 1 | _aPeter, J. Paul. | |
245 | 1 | 0 |
_aMarketing management : _bknowledge and skills / _cby J. Paul Peter, James H. Donnelley. |
250 | _a5th ed. | ||
260 |
_aBoston, Mass. : _bIrwin/McGraw-Hill, _c1998. |
||
300 |
_axvi, 944 p. : _bill. |
||
440 | 0 | _aIrwin/McGraw-Hill Series in Marketing. | |
500 | _aIncludes bibliographical references and index. | ||
650 | 0 |
_aMarketing _xManagement. |
|
700 | 1 | _aDonnelley, James H. | |
999 |
_c379921 _d379921 |