000 00675nam a2200217 a 4500
001 3243062
003 dti
005 20170506185622.0
008 020703s1998 001 0 eng
020 _a0256226334
040 _aDLC
_cAUA
_a
100 1 _aPeter, J. Paul.
245 1 0 _aMarketing management :
_bknowledge and skills /
_cby J. Paul Peter, James H. Donnelley.
250 _a5th ed.
260 _aBoston, Mass. :
_bIrwin/McGraw-Hill,
_c1998.
300 _axvi, 944 p. :
_bill.
440 0 _aIrwin/McGraw-Hill Series in Marketing.
500 _aIncludes bibliographical references and index.
650 0 _aMarketing
_xManagement.
700 1 _aDonnelley, James H.
999 _c379921
_d379921