000			00660nam a2200205 a 4500
001			655
003			Q Series
005			20170506185621.0
008			020628s1996 000 0 eng
020			_a013234923X
040			_aDLC _cAUA _a
100	1		_aCespedes, Frank V.
245	1	0	_aManaging marketing linkages : _btext, cases, and readings / _cFrank V. Cespedes.
260			_aUpper Saddle River, N.J. : _bPrentice Hall, _c1996.
300			_ax, 403 p. : _bill. ; _c23 cm.
505	2		_aBusiness-to-business markets--Consumer goods markets--Service markets.
650		0	_aMarketing.
650		0	_aMarketing _xCase studies.
650		0	_aBusiness planning.
999			_c379905 _d379905