000 00624nam a2200205 a 4500
001 A30009 7157
003 dti
005 20170506185413.0
008 s1982 000 0 eng
020 _a0684176327
100 1 _aMalickson, David L.
245 1 0 _aAdvertising - how to write the kind that works /
_cby David L. Malickson, John W. Nason.
250 _aRevised ed.
260 _aNew York, NY :
_bCharles Scribner's Sons,
_c1982.
300 _axviii, 220 p. : ill.
500 _aIncludes index.
650 0 _aAdvertising copy.
650 0 _aAdvertising layout and typography.
700 1 _aNason, John W.
999 _c378012
_d378012