000 | 00696nam a2200205 a 4500 | ||
---|---|---|---|
001 | A30009 16434 | ||
003 | dti | ||
005 | 20170506185335.0 | ||
008 | s1999 000 0 eng | ||
020 | _a0201350629 | ||
245 | 1 | 0 |
_aGlobal marketing management / _cedited by John A. Quelch, Christopher A. Bartlett. |
250 | _a4th ed. | ||
260 |
_aReading, Mass. : _bAddison-Wesley, _c1999. |
||
300 | _aviii, 703 p. | ||
500 | _aContents : Designing strategies for global competition--Global expansion strategies. | ||
650 | 0 |
_aExport marketing _xManagement. |
|
650 | 0 |
_aExport marketing _xManagement _xCase studies. |
|
700 | 1 | _aQuelch, John A. | |
700 | 1 | _aBartlett, Christopher A. | |
999 |
_c377098 _d377098 |