000			00785nam a2200229 a 4500
001			A30009 16390
003			dti
005			20170506185334.0
008			s2000 000 0 eng
020			_a0631200916
245	1	4	_aThe handbook of international marketing communications / _cedited by Sylvester O. Monye.
260			_aOxford, U.K. : _bBlackwell, _c2000.
300			_axv, 294 p.
500			_aIncludes bibliographical references and index.
500			_aContents : General overview : issues and concepts--Aspects of international marketing communication.
650		0	_aCommunication in marketing.
650		0	_aExport marketing.
650		0	_aMarketing.
650		0	_aAdvertising.
650		0	_aCommunication, International.
700	1		_aMonye, Sylvester O.
999			_c377057 _d377057