000			00686nam a2200205 a 4500
001			A30009 16306
003			dti
005			20170506185331.0
008			s1999 000 0 eng
020			_a0844229903
100	1		_aVanden Bergh, Bruce G.
245	1	0	_aAdvertising principles / _cby Bruce G. Vanden Bergh, Helen Katz.
260			_aLincolnwood, Ill. : _bNTC Business Books, _c1999.
300			_axxii, 582 p. : ill.
500			_aIncludes index.
500			_aTitle on cover : Choice, challenge, change.
500			_aContents : The challenging business of advertising--Media strategy : challenges and choices.
650		0	_aAdvertising.
700	1		_aKatz, Helen.
999			_c376986 _d376986