000			00718nam a2200205 a 4500
001			A30009 16223
003			dti
005			20170506185328.0
008			s1998 000 0 eng
020			_a0538869089
100	1		_aO'Guinn, Thomas C.
245	1	0	_aAdvertising / _cby Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
260			_aCincinnati, Ohio : _bSouth-Western, _c1998.
300			_axivi, 623 p. : ill.
500			_aIncludes bibliographical references and index.
500			_aContents : The process : advertising in business and society--The planning : analyzing the advertising environment.
650		0	_aAdvertising.
700	1		_aAllen, Chris T.
700	1		_aSemenik, Richard J.
999			_c376913 _d376913