000 | 00718nam a2200205 a 4500 | ||
---|---|---|---|
001 | A30009 16223 | ||
003 | dti | ||
005 | 20170506185328.0 | ||
008 | s1998 000 0 eng | ||
020 | _a0538869089 | ||
100 | 1 | _aO'Guinn, Thomas C. | |
245 | 1 | 0 |
_aAdvertising / _cby Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. |
260 |
_aCincinnati, Ohio : _bSouth-Western, _c1998. |
||
300 | _axivi, 623 p. : ill. | ||
500 | _aIncludes bibliographical references and index. | ||
500 | _aContents : The process : advertising in business and society--The planning : analyzing the advertising environment. | ||
650 | 0 | _aAdvertising. | |
700 | 1 | _aAllen, Chris T. | |
700 | 1 | _aSemenik, Richard J. | |
999 |
_c376913 _d376913 |