000			00779nam a2200241 a 4500
001			A30009 15584
003			dti
005			20170506185308.0
008			s1999 001 0 eng
020			_a0256259828
040			_aDLC _cAUA _a
100	1		_aCateora, Philip R.
245	1	0	_aInternational marketing / _cby Philip R. Cateora, John L. Graham.
250			_a10th ed.
260			_aBoston, Mass. : _bIrwin/McGraw-Hill, _c1999.
300			_axxv, 721 p. : _bill.
440		0	_aThe Irwin/McGraw-Hill Series in Marketing.
500			_aIncludes index.
505	2		_aThe cultural environment of global markets--Assessing global market opportunities.
650		0	_aExport marketing.
650		0	_aInternational business enterprises.
700	1		_aGraham, John L.
999			_c376442 _d376442