000			00676nam a2200193 a 4500
001			A30009 15021
003			dti
005			20170506185250.0
008			s1998 000 0 eng
020			_a0803959702
100	1		_aMooij, Marieke K. de,
245	1	0	_aGlobal marketing and advertising : _bunderstanding culturay paradoxes / _cby Marieke de Mooij.
260			_aThousand Oaks, Calif. : _bSage, _c1998.
300			_axx, 316 p. : ill.
500			_aIncludes bibliographical references and index.
650		0	_aTarget marketing _xCross-cultural studies.
650		0	_aAdvertising _xCross-cultural studies.
650		0	_aConsumer behavior _xCross-cultural studies.
999			_c375973 _d375973