000			00660nam a2200193 a 4500
001			000438096
005			20170506185120.0
008			050530s1980 njua||||||||||000|0|eng|d
020			_a0135581222
040			_aDLC _cAUA _dAUA
245	0	0	_aMarketing management and strategy : _ba reader / _cedited by Philip Kotler, Keith Cox.
260			_aEnglewood Cliffs, N.J. : _bPrentice-Hall, _c1980.
300			_axii, 432 p.
504			_aIncludes bibliographical references and index.
500			_aFormerly readings in marketing management.
650		0	_aMarketing management _xAddresses, essays, lectures.
700	1		_aKotler, Philip.
700	1		_aCox, Keith.
999			_c374430 _d374430