000			00471nam a2200169 a 4500
001			A30009 10921
003			dti
005			20170506185019.0
008			s1989 000 0 eng
020			_a0471616656
100	1		_aHartley, Robert F.
245	1	0	_aMarketing mistakes / _cby Robert F. Hartley.
250			_a4th ed.
260			_aNew York, N.Y. : _bJohn Wiley & Sons, _c1989.
300			_avii, 278 p.
650		0	_aMarketing _xUnited States _xCase studies.
999			_c372910 _d372910