000			00512nam a2200169 a 4500
001			A30009 10834
003			dti
005			20170506185018.0
008			s1988 000 0 eng
020			_a0023231505
100	1		_aCohen, William A.
245	1	4	_aThe practice of marketing management : _banalysis, planning, and implementation / _cby William A. Cohen.
260			_aNew York, N.Y. : _bMacMillan, _c1988.
300			_axix, 695 p.
500			_aIncluded index.
650		0	_aMarketing _xManagement.
999			_c372867 _d372867