000 | 00512nam a2200169 a 4500 | ||
---|---|---|---|
001 | A30009 10834 | ||
003 | dti | ||
005 | 20170506185018.0 | ||
008 | s1988 000 0 eng | ||
020 | _a0023231505 | ||
100 | 1 | _aCohen, William A. | |
245 | 1 | 4 |
_aThe practice of marketing management : _banalysis, planning, and implementation / _cby William A. Cohen. |
260 |
_aNew York, N.Y. : _bMacMillan, _c1988. |
||
300 | _axix, 695 p. | ||
500 | _aIncluded index. | ||
650 | 0 |
_aMarketing _xManagement. |
|
999 |
_c372867 _d372867 |