000 | 00604nam a2200193 a 4500 | ||
---|---|---|---|
001 | A30009 10540 | ||
003 | dti | ||
005 | 20170506185012.0 | ||
008 | s1987 000 0 eng | ||
020 | _a0205103332 | ||
100 | 1 | _aKerin, Roger A. | |
245 | 1 | 0 |
_aStrategic marketing problems : _bcases and comments / _cby Roger A. Kerin, Robert A. Peterson. |
250 | _a4th ed. | ||
260 |
_aBoston, Mass. : _bAllyn and Bacon, _c1987. |
||
300 | _axv, 735 p. | ||
650 | 0 |
_aMarketing _xDecision making _xCase studies. |
|
650 | 0 |
_aMarketing _xManagement _xCase studies. |
|
700 | 1 | _aPeterson, Robert A. | |
999 |
_c372731 _d372731 |