000			00610nam a2200205 a 4500
001			A30009 10007
003			dti
005			20170506184840.0
008			s1988 000 0 eng
020			_a0538198214
245	1	0	_aMarketing : decision making : _banalytic framework and cases / _cby William F. O'Dell ... [et al.].
250			_a4th ed.
260			_aCincinnati, Ohio : _bSouth-Western, _c1988.
300			_ax, 630 p.
500			_aIncludes index.
650		0	_aMarketing.
650		0	_aMarketing _xManagement _xCase studies.
650		0	_aDecision-making.
700	1		_aO'Dell, William F.
999			_c371821 _d371821