000 00492nam a2200181 a 4500
001 A30009 9887
003 dti
005 20170506184837.0
008 s1993 000 0 eng
020 _a0030767083
100 1 _aAssael, Henry.
245 1 0 _aMarketing :
_bprinciples and strategy /
_cby Henry Assael.
250 _a2nd ed.
260 _aChicago, IL :
_bThe Dryden Press,
_c1993.
300 _axxix, 771, I-19 p. : ill.
500 _aIncludes index.
650 0 _aMarketing.
999 _c371767
_d371767