000			00580nam a2200181 a 4500
001			A30009 9554
003			dti
005			20170506184829.0
008			s1996 000 0 eng
020			_a1557388938
100	1		_aHughes, Arthur M.
245	1	4	_aThe complete database marketer : _bsecond-generation strategies and techniques for tapping the power of your customer database / _cby Arthur M. Hughes.
250			_a2nd ed.
260			_aNew York, N.Y. : _bMcGraw-Hill, _c1996.
300			_aix, 610 p.
500			_aIncludes index.
650		0	_aDatabase marketing.
999			_c371577 _d371577