000			00584nam a2200181 a 4500
001			A30009 9461
003			dti
005			20170506184825.0
008			s1994 000 0 eng
020			_a1557385513
100	1		_aHughes, Arthur M.
245	1	0	_aStrategic database marketing : _bthe masterplan for starting and managing a profitable, cutomer-based marketing program / _cArthur M. Hughes.
260			_aHomewood, Ill. : _bIrwin, _c1994.
300			_axi, 352 p.
500			_aIncludes index.
650		0	_aMarketing _xData processing.
650		0	_aStrategic planning.
999			_c371502 _d371502