000 | 00584nam a2200205 a 4500 | ||
---|---|---|---|
001 | A30009 9407 | ||
003 | dti | ||
005 | 20170506184823.0 | ||
008 | s1995 000 0 eng | ||
020 | _a0395710456 | ||
100 | 1 | _aJeannet, Jean-Pierre. | |
245 | 1 | 0 |
_aGlobal marketing planning / _cJean-Pierre Jeannet, H. David Hennessey. |
250 | _a3rd ed. | ||
260 |
_aBoston, Mass. : _bHoughton Mifflin, _c1995. |
||
300 | _axxv,896 p. | ||
500 | _aIncludes index. | ||
650 | 0 |
_aMarketing _xManagement. |
|
650 | 0 | _aStrategic planning. | |
700 | 1 | _aHennessey, H. David. | |
999 |
_c371455 _d371455 |