000 00584nam a2200205 a 4500
001 A30009 9407
003 dti
005 20170506184823.0
008 s1995 000 0 eng
020 _a0395710456
100 1 _aJeannet, Jean-Pierre.
245 1 0 _aGlobal marketing planning /
_cJean-Pierre Jeannet, H. David Hennessey.
250 _a3rd ed.
260 _aBoston, Mass. :
_bHoughton Mifflin,
_c1995.
300 _axxv,896 p.
500 _aIncludes index.
650 0 _aMarketing
_xManagement.
650 0 _aStrategic planning.
700 1 _aHennessey, H. David.
999 _c371455
_d371455