000			00526nam a2200169 a 4500
001			A30009 9390
003			dti
005			20170506184823.0
008			s1989 000 0 eng
020			_a0030081475
100	1		_aBateson, John E. G.
245	1	0	_aManaging services marketing : _btext and readings / _cJohn E. G. Bateson.
260			_aChicago, Ill. : _bThe Dryden Press, _c1989.
300			_axv, 591 p.
500			_aIncludes bibliographies and index.
650		0	_aService industries _xMarketing _xManagement.
999			_c371438 _d371438