000			00661nam a2200229ua 4500
001			000433421
005			20221213202324.0
008			060216s1993 000 0 eng
020			_a0256105316
040			_aAM-YeANAU _cAM-YeANAU
041	0		_aeng
100	1		_aCravens, David W.
245	1	0	_aStrategic marketing management cases / _cDavid W. Cravens, Charles W. Lamb, Jr.
250			_a4th ed.
260			_aBurr Ridge, Ill. : _bIrwin, _c1993.
300			_axviii, 900 p. _bill.
440		0	_aThe Irwin sries in marketing.
500			_aIncludes index.
650	1	4	_aMarketing _xcase studies.
700	1		_aLamb, Charles W.
942			_cBK _2udc
999			_c371435 _d371435