000 | 00596nam a2200193 a 4500 | ||
---|---|---|---|
001 | A30009 9386 | ||
003 | dti | ||
005 | 20170506184822.0 | ||
008 | s1997 000 0 eng | ||
020 | _a0132435284 | ||
100 | 1 | _aKotler, Philip. | |
245 | 1 | 0 |
_aMarketing management : _banalysis, planning, implementation, and control / _cPhilip Kotler. |
250 | _a9th ed. | ||
260 |
_aEnglewood Cliffs, N.J. : _bPrentice-Hall, _c1997. |
||
300 | _axxvii, 508 p. | ||
500 | _aIncludes index. | ||
500 | _aInstructor's resource manual and video guide. | ||
650 | 0 |
_aMarketing _xManagement. |
|
999 |
_c371434 _d371434 |