000			00626nam a2200205 a 4500
001			A30009 9135
003			dti
005			20170506184811.0
008			s1991 000 0 eng
020			_a0256096899
100	1		_aQuelch, John A.
245	1	0	_aCases in advertising and promotion management / _cby John A. Quelch, Paul W. Farris.
250			_a3rd ed.
260			_aHomewood, Ill. : _bIrwin, _c1991.
300			_axiii, 908 p.
500			_aIncludes bibliographical references and index.
650		0	_aAdvertising _xCase studies.
650		0	_aSales promotion _xCase studies.
700	1		_aFarris, Paul. W.
999			_c371210 _d371210