000			00748nam a2200217 a 4500
001			A30009 9106
003			dti
005			20170506184809.0
008			s1993 001 0 eng
020			_a0844233706
040			_aDLC _cAUA _a
100	1		_aGoetsch, Hal.
245	1	0	_aDeveloping, implementing & managing an effective marketing plan / _cby Hal Goetsch.
260			_aLincolnwood, Ill. : _bNTC Business Books, _c1993.
300			_axv, 249 p. ; _c23 cm.
500			_aIncludes index.
505	2		_aPlanning prologue--The planning process--Examine--Plan--Implement--Control.
650		0	_aMarketing _xPlanning.
650		0	_aMarketing _xManagement.
740	0		_aDeveloping, implementing, and managing an effective marketing plan.
999			_c371184 _d371184