000 | 00748nam a2200217 a 4500 | ||
---|---|---|---|
001 | A30009 9106 | ||
003 | dti | ||
005 | 20170506184809.0 | ||
008 | s1993 001 0 eng | ||
020 | _a0844233706 | ||
040 |
_aDLC _cAUA _a |
||
100 | 1 | _aGoetsch, Hal. | |
245 | 1 | 0 |
_aDeveloping, implementing & managing an effective marketing plan / _cby Hal Goetsch. |
260 |
_aLincolnwood, Ill. : _bNTC Business Books, _c1993. |
||
300 |
_axv, 249 p. ; _c23 cm. |
||
500 | _aIncludes index. | ||
505 | 2 | _aPlanning prologue--The planning process--Examine--Plan--Implement--Control. | |
650 | 0 |
_aMarketing _xPlanning. |
|
650 | 0 |
_aMarketing _xManagement. |
|
740 | 0 | _aDeveloping, implementing, and managing an effective marketing plan. | |
999 |
_c371184 _d371184 |