000			00819nam a2200229 a 4500
001			A30009 9091
003			dti
005			20170506184808.0
008			s1991 001 0 eng
020			_a0675206472
040			_aDLC _cAUA _a
100	1		_aHisrich, Robert D.
245	1	0	_aMarketing decisions for new and mature products / _cby Robert D. Hisrich, Michael P. Peters.
250			_a2nd ed.
260			_aNew York, N.Y. : _bMacMillan, _c1991.
300			_axiv, 516 p.
504			_aIncludes bibliographical references and index.
505	2		_aThe strategic and market planning process--Organizational issues, product positioning, and innovation strategy--New product ideas : obtainment and evaluation.
650		0	_aProduct managment.
650		0	_aNew products.
700	1		_aPeters, Michael P.
999			_c371172 _d371172