000			00574nam a2200193 a 4500
001			A30009 8776
003			dti
005			20170506184756.0
008			s1989 000 0 eng
020			_a0894261398
100	1		_aCook, Victor J.
245	1	0	_aReadings in marketing strategy / _cVictor J. Cook, Jean-Claude Larreche, Edward C. Strong.
250			_a2nd ed.
260			_aPalo Alto, Calif. : _bScientific Press, _c1989.
300			_ax, 380 p. : ill.
650		0	_aStrategic marketing.
700	1		_aLarreche, Jean-Claude.
700	1		_aStrong, Edward C.
999			_c370883 _d370883