000			00586nam a2200193 a 4500
001			A30009 8693
003			dti
005			20170506184753.0
008			s1978 000 0 eng
020			_a0030016738
100	1		_aDunn, S. Watson.
245	1	0	_aAdvertising : _bits role in modern marketing / _cby S. Watson Dunn, Arnold M. Barban.
250			_a6th ed.
260			_aChicago, Ill. : _bThe Dryden Press, _c1978.
300			_axxviii, 802 p. : ill.
500			_aIncludes bibliographical references and index.
650		0	_aAdvertising.
700	1		_aBarban, Arnold M.
999			_c370805 _d370805