000			00474nam a2200169 a 4500
001			A30009 7815
003			dti
005			20170506184716.0
008			s1986 000 0 eng
020			_a0538195908
100	1		_aNylen, David W.
245	1	0	_aAdvertising : _bplanning, implementation, & control / _cby David W. Nylen.
250			_a3rd ed.
260			_aCincinnati, Ohio : _bSouth-Western, _c1986.
300			_avii, 700 p. : ill.
650		0	_aAdvertising.
999			_c369954 _d369954