000			00805cam a2200241 a 4500
001			A30009 4205
003			dti
005			20170506184314.0
008			940923c1989 nyu r u00000 engsd
020			_a0314465324
099			_a659.13'2219 HAF
100	1		_aHafer, W. Keith
245	1	0	_aAdvertising writing : _bputting creative strategy to work / _cby W. Keith Hafer, Gordon E. White.
250			_a3rd ed.
260	0	1	_aSt. Paul, Minn. : _bWest, _c1989.
300			_axvi, 338 p.
500			_aIncludes bibliographical references and index.
500			_aContents : What makes good advertising and good advertising writers--Where advertising writing begins : creative strategy.
650		4	_aAdvertising copy.
700	1		_aWhite, Gordon E.
049			_d19940923 _v1
999			_c366812 _d366812