000			00627cam a2200193 a 4500
001			A30009 3059
003			dti
005			20170506184243.0
008			940411c1991 nyu r u00100 engs
020			_a0201567695
100	1		_aMcKenna, Regis.
245	1	0	_aRelationship marketing : _bsuccessful strategies for the age of the customer / _cby Regis McKenna.
260	0	1	_aReading, MA : _bAddison-Wesley, _c1991.
300			_axiii, 242 p. ; _c24 cm.
504			_aIncludes bibliographical references (p. 228-230) and index.
650		4	_aMarketing.
650		4	_aCustomer services.
650		4	_aHigh technology _xMarketing.
999			_c366026 _d366026