000			01248cam a2200265 a 4500
001			000427676
003			dti
005			20170506184242.0
008			940411c1989 nyu r u00000 engsd
020			_a066914830X
099			_a659.1/01/919 COG
245	1	0	_aCognitive and affective responses to advertising / _cedited by Patricia Cafferata, Alice M. Tybout.
260	0	1	_aLexington, Ma : _bLexington Books, _c1989.
300			_avii, 414 p. : ill. ; 24 cm.
500			_aEdited compilation of papers presented at the Fourth Annual Advertising and Consumer Psychology Conference, held in Chicago, Ill., July 11-12, 1985, sponsored by Division 23 of the American Psychological Association, the Marketing Science Institute, and Needham Harper Worldwide. Includes bibliographies and index.
650		4	_aAdvertising--Psychological aspects--Congresses.
650		4	_aConsumer behavior--Congresses.
700	1		_aTybout, Alice M.
710	1		_aAmerican Psychological Association. Division of Consumer Psychology.
710	1		_aMarketing Science Institute.
710	1		_aNeedham Harper Worldwide.
750	1		_aConference on Advertising and Consumer Psychology (4th : 1985 : Chicago, Ill.)
049			_d19940411 _v1
999			_c366024 _d366024