000			00512nam a2200181 a 4500
001			A30009 2465
003			dti
005			20170506184220.0
008			s1982 000 0 eng
020			_a0030600499
100	1		_aDunn, S. Watson.
245	1	0	_aAdvertising : _bits role in modern marketing / _cby S. Watson Dunn, Arnold M. Barban.
250			_a5th ed.
260			_aChicago, IL : _bThe Dryden Press, _c1982.
300			_axx, 710 p. :
650		4	_aAdvertising.
700	1		_aBarban, Arnold M.
999			_c365602 _d365602