000 | 00867cam a2200253 a 4500 | ||
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001 | A30009 2344 | ||
003 | dti | ||
005 | 20170506184215.0 | ||
008 | 940412c1992 nyu r u00000 engsd | ||
020 | _a0201542803 | ||
099 | _a658.8/4820 GLO | ||
245 | 1 | 0 |
_aGlobal marketing management : _bcases and readings / _cRobert D. Buzzell, John A. Quelch, Christopher A. Bartlett. |
250 | _a2nd ed. | ||
260 | 0 | 1 |
_aReading, Mass. : _bAddison-Wesley, _c1992. |
300 | _axi, 751 p. : ill. ; 24 cm. | ||
500 | _aRev. ed. of: Multinational marketing management. c1988. Includes bibliographical references. | ||
650 | 4 | _aExport marketing--Management. | |
650 | 4 | _aExport marketing--Management--Case studies. | |
700 | 1 | _aBuzzell, Robert D. | |
700 | 1 | _aQuelch, John A. | |
700 | 1 | _aBartlett, Christopher A. | |
049 |
_d19940412 _v1 |
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999 |
_c365481 _d365481 |