000 00867cam a2200253 a 4500
001 A30009 2344
003 dti
005 20170506184215.0
008 940412c1992 nyu r u00000 engsd
020 _a0201542803
099 _a658.8/4820 GLO
245 1 0 _aGlobal marketing management :
_bcases and readings /
_cRobert D. Buzzell, John A. Quelch, Christopher A. Bartlett.
250 _a2nd ed.
260 0 1 _aReading, Mass. :
_bAddison-Wesley,
_c1992.
300 _axi, 751 p. : ill. ; 24 cm.
500 _aRev. ed. of: Multinational marketing management. c1988. Includes bibliographical references.
650 4 _aExport marketing--Management.
650 4 _aExport marketing--Management--Case studies.
700 1 _aBuzzell, Robert D.
700 1 _aQuelch, John A.
700 1 _aBartlett, Christopher A.
049 _d19940412
_v1
999 _c365481
_d365481