000 | 00810nam a2200241 a 4500 | ||
---|---|---|---|
001 | A30009 2313 | ||
003 | dti | ||
005 | 20170506184214.0 | ||
008 | s1981 000 0 eng | ||
020 | _a0070131414 | ||
245 | 1 | 0 |
_aProblems in marketing / _cedited by E. Raymond Corey, Christopher H. Lovelock, Scott Ward. |
250 | _a6th ed. | ||
260 |
_aNew York, N.Y. : _bMcGraw-Hill, _c1981. |
||
300 | _axviii, 810 p. | ||
490 | 1 | 0 | _aMcGraw-Hill Series in Marketing. |
500 | _aIncludes bibliographical references. | ||
500 | _aContents : The marketing process--Market selection and product planning. | ||
650 | 4 | _aMarketing--Case studies. | |
650 | 4 |
_aMarketing management _xCase studies. |
|
700 | 1 | _aCorey, E. Raymond. | |
700 | 1 | _aLovelock, Christopher H. | |
700 | 1 | _aWard, Scott. | |
999 |
_c365450 _d365450 |