000			00605nam a2200205 a 4500
001			A30009 2306
003			dti
005			20170506184213.0
008			s1992 000 0 eng
020			_a0131430823
100	1		_aCzepiel, John A.
245	1	0	_aCompetitive marketing strategy / _cby John A. Czepiel.
260			_aEnglewood Cliffs, NJ : _bPrentice-Hall, _c1992.
300			_axvii, 491 p. :
440		0	_aThe Prentice-Hall Series in Marketing.
650		0	_aMarketing _xManagement.
650		0	_aStrategic planning.
650		0	_aCompetition.
650		0	_aTechnological innovations.
999			_c365443 _d365443