000			00574nam a2200205 a 4500
001			A30009 2277
003			dti
005			20170506184212.0
008			s1983 000 0 eng
020			_a0256029326
100	1		_aQuelch, John A.
245	1	0	_aCases in advertising and promotion management / _cby John A. Quelch, Paul W. Farris.
260			_aPlano, TX : _bBusiness Publications, _c1983.
300			_axvii, 811 p. :
650		0	_aAdvertising.
650		0	_aSales promotion.
650		0	_aPromotions.
650		0	_aCases.
700	1		_aFarris, Paul W.
999			_c365415 _d365415