000 | 00658nam a2200181 a 4500 | ||
---|---|---|---|
001 | A30009 2246 | ||
003 | dti | ||
005 | 20170506184211.0 | ||
008 | s1976 000 0 eng | ||
020 | _a0030892104 | ||
100 | 1 | _aChurchill, Gilbert A. | |
245 | 1 | 0 |
_aMarketing research : _bmethodological foundations / _cby Gilbert A. Churchill. |
260 |
_aHinsdale, Ill. : _bThe Dryden Press, _c1976. |
||
300 | _axix, 683 p. | ||
500 | _aIncludes index. | ||
500 | _aContents : Marketing research, the research process, and problem definition--Sample design and data collection--Analysis and interpretation of data. | ||
650 | 0 | _aMarketing research. | |
999 |
_c365385 _d365385 |