000 00658nam a2200181 a 4500
001 A30009 2246
003 dti
005 20170506184211.0
008 s1976 000 0 eng
020 _a0030892104
100 1 _aChurchill, Gilbert A.
245 1 0 _aMarketing research :
_bmethodological foundations /
_cby Gilbert A. Churchill.
260 _aHinsdale, Ill. :
_bThe Dryden Press,
_c1976.
300 _axix, 683 p.
500 _aIncludes index.
500 _aContents : Marketing research, the research process, and problem definition--Sample design and data collection--Analysis and interpretation of data.
650 0 _aMarketing research.
999 _c365385
_d365385