000 00510nam a2200181 a 4500
001 A30009 2235
003 dti
005 20170506184210.0
008 s1978 000 0 eng
020 _a0471026999
100 1 _aMoyer, Reed.
245 1 0 _aMacro marketing /
_cby Reed Moyer, Michael D. Hutt.
260 _aSanta Barbara, CA :
_bJohn Wiley & Sons,
_c1978.
300 _axii, 201 p. :
440 0 _aWiley / Hamilton Series in Marketing.
650 0 _aMarketing.
700 1 _aHutt, Michael D.
999 _c365374
_d365374