000			00702nam a2200217ua 4500
001			000427007
005			20221213202256.0
008			060216s1979 001 0 eng
040			_aAM-YeANAU _cAM-YeANAU
041	0		_aeng
100	1		_aMarcus, Burton H.
245	1	0	_aMarketing analysis and decision making / _cby Burton H. Marcus and Edward M. Tauber.
260			_aBoston, Mass. : _bLittle, Brown & Company, _c1979.
300			_axxiii, 368 p. : _bill. ; _c23 cm.
500			_aIncludes index.
505	2		_aAnalyzing marketing opportunities--Marketing definition and mix.
650	1	4	_aMarketing.
650	1	4	_aMarketing _xManagement.
700	1		_aTauber, Edward T.
942			_cBK _2udc
999			_c365358 _d365358