000			00651nam a2200193 a 4500
001			A30009 2165
003			dti
005			20170506184207.0
008			s1988 001 0 eng
020			_a0030072786
100	1		_aChurchill, Gilbert A.
245	1	0	_aBasic marketing research / _cby Gilbert A. Churchill.
260			_aChicago, Ill. : _bThe Dryden Press, _c1988.
300			_axvii, 765 p. : _bill.
440		4	_aThe Dryden Press Series in Marketing.
504			_aIncludes bibliography and index.
505	2		_aResearch design--Data-collection methods--Sampling and data collection--Data analysis.
650		0	_aMarketing research.
999			_c365305 _d365305