000			00582nam a2200193 a 4500
001			A30009 2068
003			dti
005			20170506183859.0
008			s1987 000 0 eng
020			_a0844230189
100	1		_aBarban, Arnold M.
245	1	0	_aEssentials of media planning : _ba marketing viewpoint / _cby Arnold M. Barban, Steven M. Cristol and Frank J. Kopec.
250			_a2nd ed.
260			_aLicolnwood, IL : _bNTC Business Books, _c1987.
300			_axii, 160 p. :
650		0	_aMarketing.
700	1		_aCristol, Steven M.
700	1		_aKopec, Frank J.
999			_c363185 _d363185