000			00624nam a2200205 a 4500
001			A30009 1915
003			dti
005			20170506183853.0
008			s1991 000 0 eng
020			_a0256088322
100	1		_aBernhardt, Kenneth L.
245	1	0	_aCases in marketing management / _cby Kenneth L. Bernhardt and Thomas C. Kinnear.
250			_a5th ed.
260			_aHomewood, IL : _bIrwin, _c1991.
300			_axvi, 815 p. : ill.
500			_aIncludes index.
650		0	_aMarketing _xManagement _xCase studies.
650		0	_aMarketing _xDecision making _xCase studies.
700	1		_aKinnear, Thomas C.
999			_c363036 _d363036