000			00607cam a2200217 a 4500
001			000421658
003			dti
005			20170506183520.0
008			940511c nyu r u00000 engsd
020			_a0471841331
100	1		_aNickels, William G.
245	1	0	_aMarketing communication & promotion : _btext & cases / _cWilliam G. Nickels.
250			_a3rd ed.
260	0	1	_aNew York, N.Y. : _bJohn Wiley & Sons,.
300			_ax, 494 p.
500			_aIncludes index.
650		0	_aMarketing _xCase studies.
650		0	_aCommunication in marketing.
650		0	_aMarketing.
049			_d19940511 _v1
999			_c360147 _d360147