| 000 | 00642nam a2200205 u 4500 | ||
|---|---|---|---|
| 001 | 000053342 | ||
| 005 | 20230826160413.0 | ||
| 008 | 030329s1994 ||||||||||||||||||||eng|c | ||
| 020 | _a0-256-12278-4 | ||
| 040 | _aAM, AiYeEPHG, 99/06/15 | ||
| 100 | 1 | _aPeter, J. Paul | |
| 245 | 1 | 0 |
_aUnderstanding consumer behavior / _cJ. Paul Peter, Jerry C. Olson. |
| 260 |
_aBoston, MA ; _aBurr Ridge ; _aSydney, Australia : _bIRWIN , _c1994. |
||
| 300 | _aXV, 485 p. | ||
| 440 | 4 | _aThe Irwin series in marketing | |
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 1 | 4 | _aConsumer behavior |
| 700 | 1 | _aOlson, Jerry C. | |
| 999 |
_c35485 _d35485 |
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| 942 | _cBK | ||