| 000 | 00918nam a2200325 u 4500 | ||
|---|---|---|---|
| 001 | 000051099 | ||
| 005 | 20230826155905.0 | ||
| 008 | 030329s1982 ||||||||||||||||||||eng|c | ||
| 020 | _a0-256-02645-9 | ||
| 040 | _aAM, AiYeEPHG, 99/07/01 | ||
| 100 | 1 | _aCravens, David W. | |
| 245 | 1 | 0 |
_aStrategic marketing / _cDavid W. Cravens. |
| 260 |
_aHomewood, IL : _bRichard D.Irwin, Inc. , _c1982. |
||
| 300 | _aXV, 456 p. | ||
| 440 | 4 | _aThe Irwin series in marketing | |
| 500 | _aIncludes index | ||
| 650 | 1 | 4 | _aMarketing |
| 653 | 0 | _aEconomic forecasting | |
| 653 | 0 | _aGeneric strategies | |
| 653 | 0 | _aMarket penetration | |
| 653 | 0 | _aMarketing control | |
| 653 | 0 | _aMarketing mix | |
| 653 | 0 | _aMarketing strategy | |
| 653 | 0 | _aStrategic audit | |
| 653 | 0 | _aStrategic business unit | |
| 653 | 0 | _aStrategic planning | |
| 653 | 0 | _aTest marketing | |
| 653 | 0 | _aWild marketing environment | |
| 999 |
_c34840 _d34840 |
||
| 942 | _cBK | ||