| 000 | 00722nam a2200241 u 4500 | ||
|---|---|---|---|
| 001 | 000046074 | ||
| 005 | 20230826153701.0 | ||
| 008 | 030329s1971 ||||||||||||||||||||eng c | ||
| 040 | _aAM, AiYeEPHG, 19983104 | ||
| 245 | 0 | 0 |
_aNew essays in marketing theory / _cEd. by George Fisk. |
| 260 |
_aBoston, Massachusetts : _bAllyn and Bacon, _c1971. |
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| 300 | _a460 p. | ||
| 504 | _aIncludes index 449-460 pp. | ||
| 650 | 1 | 4 | _aManagement |
| 650 | 1 | 4 | _aMarketing |
| 653 | 0 | _aConsumer purchasing surrogates | |
| 653 | 0 | _aDecision making | |
| 653 | 0 | _aDiscriminant analysis | |
| 653 | 0 | _aInput, as component of marketing system | |
| 653 | 0 | _aInterorganiztion managemant | |
| 700 | 1 |
_aFisk, George _4edt |
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| 999 |
_c33156 _d33156 |
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| 942 | _cBK | ||