| 000 | 00954nam a2200325 u 4500 | ||
|---|---|---|---|
| 001 | 000044755 | ||
| 005 | 20230826153137.0 | ||
| 008 | 980406s1984 ai |||||||||||||eng d | ||
| 020 | _a0-471-86493-5 | ||
| 040 | _aAM, AiYeEPHG, 19980406 | ||
| 100 | 1 | _aZikmund, William | |
| 245 | 1 | 0 |
_aMarketing / _cWilliam Zikmund, Michael D'Amico. |
| 260 |
_aNew York : _bJohn Wiley & Sons , _c1984. |
||
| 300 | _a734 p. | ||
| 504 | _aIncludes index, glossary, photo credits | ||
| 650 | 1 | 4 | _aMarketing |
| 653 | 0 | _aMultiple market segmentation | |
| 653 | 0 | _aNational brand | |
| 653 | 0 | _aNonprice competition | |
| 653 | 0 | _aOut-of-stock losses | |
| 653 | 0 | _aReverse distribution | |
| 653 | 0 | _aSocial responsibility | |
| 653 | 0 | _aStandart Industrial Classification System | |
| 653 | 0 | _aTarget markets | |
| 653 | 0 | _aUltimate consumer | |
| 653 | 0 | _aVertical marketing system | |
| 653 | 0 | _aZone pricing | |
| 700 | 1 | _aD'Amico, Michael | |
| 999 |
_c32734 _d32734 |
||
| 942 | _cBK | ||